Glossary
Generative Engine Optimization. Coined by Aggarwal et al. (Princeton/Georgia Tech, KDD 2024) for tactics that move citation rates inside generative engines.
Definition
Generative Engine Optimization. Coined by Aggarwal et al. (Princeton/Georgia Tech, KDD 2024) for tactics that move citation rates inside generative engines.
Primary sourceHow it matters for AI visibility
Understanding GEOis foundational to improving your brand's citation rate inside generative AI engines. AIEO tracks this signal across ChatGPT, Perplexity, Google AI Overviews, and 6 additional engines weekly, with Wilson 95% CIs on every measurement.
AIEO's measurement methodology uses Wilson 95% confidence intervals and evidence-graded recommendations. Every citation rate is sourced and graded. Read full methodology
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