Leaderboard

DTC Top 100.

Ranked by AI-engine citation rate across ChatGPT, Perplexity, and Google AI Overviews. Wilson 95% CIs throughout.

100 direct-to-consumer brands ranked by Wilson 95% CI on ChatGPT + Perplexity + Google AI Overviews citation rate. Updated weekly.

#BrandCitation ratenMethodology
001Allbirds41.2%90Wilson 95% CI
002Warby Parker39.6%90Wilson 95% CI
003Casper37.8%90Wilson 95% CI

Full leaderboard publishes when n ≥ 100 across the dataset. We refuse to publish underpowered rankings.

Wilson 95% CI · #AIEO · aieo.ai

Methodology